University Professor of Audiovisual Communication and Advertising. He has been Director of Audiovisual Communication and Advertising Department I and deputy dean of the School of Information Sciences at the Complutense University of Madrid. He is currently Commissioner for the Promotion of University Management Relations (with the rank of Vice Chancellor) at the University Jaume I of Castellón. Directs POP - Official Postgraduate Programme - "New trends and innovation in communication. " Director of over thirty doctoral thesis defended communication. Author of several books including "The corporate communication", "Communication: the key social welfare, " "Introduction to financial communication," White Paper on university-industry relations, etc., coauthor of more than twenty others, has published numerous articles and lectured in many universities and other institutions in Spain, Europe, Latin America and Asia.